«Մեդիան որպես գենդերային հավասարության հանրայնացման գործիք» դասընթաց

2017թ. հոկտեմբերին մասնակիցների մի խումբ հավաքվեց մի դասընթացի համար։

Ծրագիրը նպատակ ուներ զինել երիտասարդներին գենդերային հավասարությունը մեդիայում տարածելու համար անհրաժեշտ հմտություններով։ Դասընթացը տեղի էր ունենում Վիեննայում։ Ավստրիայի մայրաքաղաքը հյուրընկալել էր Հայաստանից, Ավստրիայից, Վրաստանից, Ուկրաինայից, Լեհաստանից և Նիդեռլանդներից ժամանած երիտասարդության ոլորտի ակտիվիստներին։
Օրակարգով նախատեսվում էին տարբեր գործողություններ. սիմուլյացիոն խաղեր, դերախաղեր, խմբային աշխատանքներ, քննարկումներ, ներկայացումներ… Այս ամենը 6 երկրից ժամանած 24 մասնակիցներին հնարավորություն տվեց վերաբացահայտել գենդերի և սեռի հայեցակարգերը, ԵՄ և հարևան համագործակցող երկրների մեդիայում գենդերային կարծրատիպերը…
Խումբը հեռահար կապի միջոցով հանդիպում ունեցավ նաև Հայաստանից գենդերային հետազոտությունների ոլորտի մասնագետի հետ։
Ընդգծվեց մեդիայում գենդերային հավասարության կարևորությունը։ Դասընթացի ժամանակ հնարավորություններ էին ստեղծվել համագործացկության հաստատման համար։ Որպես արդյունք, մասնակիցները նախագծեցին մի քանի ծրագրեր՝ ուղղված գենդերային հավասարության զարգացմանը։
Մասնակիցներն իրենց ներդրումն ունեցան նախագծում՝ մեդիայի տարբեր տեսակների օգտագործման վերաբերյալ իրենց խորհուրդներով։ Միջմշակութային երեկոյի ընթացքում մասնակիցները կիսվեցին իրենց ազգային ավանդույթներով, խոհանոցով և երգուպարով։
Օրակարգով նախատեսվում էր նաև միջազգային ծրագրի նախագծում… Մասնակցիները միասին զարգացրին մի քանի նախագծային առաջարկներ։ Դրանք ներկայացվելու են Erasmus+ ծրագրի օգնությամբ։

Ծրագրի մասին ավելին իմանալու համար կարող եք դիտել հետևյալ տեսահոլովակը՝


Դասընթացը ֆինանսավորվել էր Erasmus + ծրագրի և Ավստրիական Ազգային գործակալության կողմից (Jugend in Aktion 2014-2020)։

“Using Media as a tool for Gender equality promotion” training course

In October 2017, a group of participants met for a training course…

The project aimed to enable youth workers to promote gender equality in media. The TC was held in Vienna. The Austrian capital hosted youth workers from Armenia, Austria, Georgia, Ukraine, Poland, and the Netherlands.
Different activities such as simulations, role-plays, group activities, discussions, presentations were on the agenda… These activities gave 24 participants from 6 countries the opportunity to re-explore the concepts of gender and sex, gender stereotypes in the media of EU and neighboring partner countries.
The group also connected with an expert in Gender Studies from Armenia.
The importance of gender equality in the media was emphasized.  A space for networking was provided. The network members also developed projects promoting gender equality.

The participants contributed to the project with recommendations for different sources of media. Participants shared their food, traditions and dances in an Intercultural Evening.

International project writing was also on the agenda… The participants cooperated and developed several project proposals. These project proposals will be applied in the frames of Erasmus+ programme.

If you want to know more about the project you may check the video by the link below:


The training course is financed by Erasmus + Programme and Austrian National Agency (Jugend in Aktion 2014-2020).

Vacancy Announcement – PR and Communication Manager

Job Title: PR and Communication Manager
Location: Yerevan
Reporting To: Executive Director
Opening Date: 28 February, 2017
Application Deadline: 10 March 2017
Starts from: 01 April 2017
Workload per week: 20 hours (50%)

Contract: Fixed Term for 6 months (The contract could be extended for another 6 months and up to 1 year)

Purpose of the Job:
APY, a non-governmental organization based in Yerevan, Armenia, is looking for an enthusiastic, young, progressive and proactive individual to become a member of its growing team. We are looking for a PR and Communication Manager who will coordinate and facilitate internal and external PR and communication activities of the organization. The position aims to strengthen the outreach of the organization, the visibility of its projects, to measure the impact of the organization on the target groups as well to sustain the online and offline presence of the organisation through planned publicity campaigns and PR activity.

Job Overview
The PR and Communication Manager will be responsible for the public relations aspect within the organization. S/he will sustain the organizations’ reputation for quality and reliability through writing and delivering press releases, designing visual identities and handling all communication sent to the public and the beneficiaries.

Key Tasks and Responsibilities:

Press Relations and Communication
– Providing the media with information about the organization and its project, preparing news releases, researching, writing and distributing press releases to targeted media;
– Organizing news conferences, communicating important announcements to the target group of the organization;
– Dealing with inquiries from the media, liaising with, and answering inquiries from media, individuals and other organisations, often via telephone and email;
– Writing and editing e-magazines, case studies, speeches, articles and annual reports;
– Organizing events including press conferences, exhibitions, open days and press tours;
– Maintaining and updating information on the organisation’s website;
– Managing and updating information and engaging with users on social media sites such as Facebook, Twitter, Instagram and LinkedIn;
– Fostering community relations through events such as open days and through involvement in community initiatives;
– Getting the organization featured on radio, TV and the Internet;
– Translating articles and press releases in 2 languages (Armenian and English).
– Preparing informational packages and presentations for field visits and meeting;

Publications
– Writing marketing communications materials and planning content and writing for publications such as product brochures, leaflets, annual reports, newsletters and e-magazines;
– Writing content for website pages and social media as well as scripts for presentations and videos;
– Gathering information, updating the website and designing the logos, visuals and promotional materials of the organization working closely with the publishing house;
– Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes;
– Writing, reviewing and editing articles for the web-page of about the project;

Research
– Planning communication programs and carry out research into the attitudes and perceptions of the target group and the beneficiaries;
– Planning, developing and implementing PR strategies;
– Commissioning surveys and contacting beneficiaries, volunteers and members of the organization to discuss their views and collect testimonies;

Monitoring and Reporting
– Reviewing the online accounts and social media channels of the organization and preparing monthly reports to be submitted to the Executive Director;
– Monitoring social media sites, assessing the attitudes about the organization and analyzing the statistics of the web-site, offline and online/social media;
– Monitoring the publicity and conducting research to find out the concerns and expectations of the target group and beneficiaries as well as reporting and explaining the findings;

Required Qualifications:

• Higher education in the fields of journalism, marketing, communications, European Studies, Foreign Languages, Translation and Social Sciences;
• A minimum of 1 year of professional experience in the field of Public Relations, Marketing or Communication as well as solid organizational skills including attention to detail and multitasking;
• Strong working knowledge of Microsoft Office;
• Strong oral and written skills in Armenian and English languages;
• Being detail-oriented with strong communication skills;
• Having the ability to solve problems and manage time effectively,
• Being able to work in a multicultural team and work as a part of a team, meeting the deadlines;
• High computer literacy, with good knowledge of social media tools;
• Willingness to work sometimes irregular hours, week-ends, travel to the regions, with overnight paid and fully covered stay-over;
• Excellent interpersonal skills;
• Good IT skills and knowledge of Adobe Photoshop and Adobe Illustrator are an asset;
• Presentation skills;
• Initiative;
• Ability to priorities and plan effectively;
• Awareness of different media agendas;
• Creativity;

Salary and Workload
The PR and Communications Manager will work 20 fixed hours weekly + there might regional trips and overnight stays on week-ends and during the week. Regional trips as well as overnight and weekend work will be paid separately as a daily allowance in the end of the month. The salary envisaged for this position is 80.000 AMD monthly (taxes and social security expenses are not included in the mentioned salary and are covered by the organization separately). The health insurance is not covered by the organization.

Interested applicants should submit their CV and PR and Communication strategy to [email protected]

Note! Applications without PR and Communication Strategy will not be considered. The Strategy should include concrete actions that you will undertake in case you are selected for this position. Please also indicate which changes or improvements will you offer in relation to APY’s web-site, Facebook, YouTube, LinkedIn, Instagram and Twitter accounts . Please be as specific and realistic as possible!
In the subject line of your e-mail message please indicate your name and the position you are applying for, e.g. PR and Communication Officer: Petros Petrosyan

Application deadline is March 10, 2017.

For more information on APY, please refer to the our website at www.apy.am or contact our HR Manager at [email protected]

Please note that only selected candidates will be contacted for an interview.